POTENTIALS OF ACTIVE TOURISM IN THE AREA OF SLAVONIA AND BARANJA

On the basis of human needs, motives, leisure time and financial independence among tourists there is a desire to travel and vacation. Nowadays, "sun and sea" are not strong enough factors to attract tourists to the destination. Because of that, tourist are increasingly turning to active vacation in the destination by consuming sport recreational, cultural, eno and gastro activities. Taking into account the current trends and the opening up of markets, especially towards the Far East countries, the potential for tourism development on the continent of the Republic of Croatia and/or Slavonia and Baranja, opens up the possibility of significant growth and development of continental tourism. The main objectives of this paper are to define existing activities, infrastructure, human resources, available financial resources and key stakeholders in active tourism in the area of Slavonia and Baranja. The primary data obtained by the research and the existing secondary data will be used in the paper. The results of this paper will be reflected in the review of the entire offer of the activities in field of active tourism, elaboration of guidelines for further development of active tourism in Slavonia and Baranja and for creation of new products and services in active tourism.