Offline-experience Model Research of O2O Cross-border E-commerce with LBS Technology

A novel O2O cross-border e-commerce was reported and the factors affecting the purchasing behavior of potential consumer were investigated by the Howard-Sheth Purchasing Model. The offline experience for the present offline store model was discussed, which indicates a negative experience effectiveness and convenience for consumer. Therefore, a novel offline-experience model based on LBS technology for O2O cross-border e-commerce was proposed. The model brings all citizens and products to participate the O2O cross-border e-commerce offline-experience, thus dramatically widen the offline-experience coverage and enhanced offline-experience effectiveness. In addition, other advantages related to offline-experience cost control, product sales increasing, and product brand prevailing, are obtained by both the internet seller and consumer. Furthermore, the potential risks of as-proposed model were also analyzed, and the corresponding countermeasures were studied.