The Role of Trust and Control in Managing Privacy When Photos and Videos Are Stored or Shared

A photo or a video could contain sensitive information coded as tacit information, which makes it difficult gauge, the loss of privacy, if such photo or a video were shared. Social media applications like Facebook, Twitter, WhatsApp and many more such applications are becoming popular. The instant sharing of information via photos and videos is making the management of issues which rise out of loss of privacy more difficult. Many users of social media trust that their content will not be misused other than purposes that were originally intended. This paper discusses not only about how much of that trust is real and how much of it was forced, but demonstrates the reasoning behind forced trust. These interferences were made after data collection via interviews and data analysis using Grounded Theory.