The post-Brexit narrative of the British Council, re-engagement through culture

Brexit represents a constantly evolving and complex process. To explore it, this paper proposes a new perspective by applying reputation concept arguments in order to observe the general evolution of the EU-UK relationships investigated it from the cultural policy case and with a study of the British Council. It argues that the UK agency responsible for educational exchanges and cultural relations with international influence can be an example of re engagement. As soon as the referendum was announced, the British Council tried to capitalise on Brexit to strengthen its bilateral ties with the European cultural and educational institutions. The UK and the British Council do not have any motive to withdraw from interstitial spaces like European networks for example. The British Council thus reengages under a new status of third country in some European cultural networks or in some programs like Creative Europe or Erasmus+. The analysis of the British Council's reputation and soft power provides insights into its capacity to share and implement its post-Brexit story about European integration but also the tensions engendered by the specificity of the cultural field. Focusing first on the British Council's history and its links with the FCO, this article examines then the "audience networks" that the British Council has developed. Finally, the rupture created by Brexit brings to strengthen its cooperation with its European counterparts and to re-enforce the post-Brexit EU-UK cultural cooperation.