Stakeholder differences in economic benefits of heritage tourism development

From a perspective of the tourism production system, two basic stakeholders can be identified in terms of demand and supply. Understanding the gap between these two groups is important for securing the long-term success of development. The purpose of this study is to estimate the economic values of heritage tourism resources and compare whether there is a significant difference in the economic values between these two groups. Using the contingent valuation method, study results showed that service providers assess the economic values of heritage tourism resources significantly higher than consumers. This article suggests the concept of power as an important theoretical linkage that explains the difference between the groups.