Online travel survey response rates and researcher ethnicity

被引：1
|
作者：
Pan, Bing [1 ]
Smith, Wayne W. [2 ]
Litvin, Stephen W. [2 ]
Woodside, Arch [3 ]
机构：
[1] Penn State Univ, Coll Hlth & Human Dev, Dept Recreat Pk & Tourism Management, University Pk, PA 16802 USA
[2] Coll Charleston, Sch Business, Dept Hospitality & Tourism Management, Charleston, SC 29424 USA
[3] Boston Coll, Carroll Sch Management, Chestnut Hill, MA 02167 USA
来源：
INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2018年 / 20卷 / 06期
关键词：
conversion study; ethnic bias; research design; response rate; travel surveys;
D O I：
10.1002/jtr.2230
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper documents a United States-based experiment that tested response rates to an online travel survey request. The results of the experiment revealed a dramatically lower rate of response to requests sent by a researcher with an ethnically Chinese-name than to an identical request from a researcher with a Western-name. The importance of this study is evident to tourism practitioners and academic tourism researchers who so often rely upon survey-based research. Recommendations for overcoming ethnic bias are provided.
引用
收藏
页码：779 / 781
页数：3
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