Key antecedents to "export" market-oriented behaviors: a cross-national empirical examination

被引:112
|
作者
Cadogan, JW [1 ]
Paul, NJ
Salminen, RT
Puumalainen, K
Sundqvist, S
机构
[1] Aston Univ, Aston Business Sch, Birmingham B4 7ET, W Midlands, England
[2] Lappeenranta Univ Technol, Lappeenranta, Finland
关键词
export market orientation; antecedents; cross-national;
D O I
10.1016/S0167-8116(01)00038-6
中图分类号
F [经济];
学科分类号
02 ;
摘要
In this paper, a model of the key determinants of firms' market-oriented activities in their export operations was developed and tested on survey data from New Zealand and Finland. The variables examined did a good job in predicting firms' export mark-et-oriented behavior (R-2 = 77%). The results suggest that several factors, which are unique to firms' export operations, may play an important role in influencing the firms' export market-oriented behavior. The findings also identified variables which have non-linear relationships with firms' market-oriented behavior in their export markets. Finally, some of the identified antecedents' importance varied across New Zealand and Finland. (C) 2001 Elsevier Science B.V. All rights reserved.
引用
收藏
页码:261 / 282
页数:22
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