Enhancing destination image through travel website information

被引：55
|
作者：
Jeong, Chul [1 ]
Holland, Stephen [2 ]
Jun, Soo H. [3 ]
Gibson, Heather [2 ]
机构：
[1] Hanyang Univ, Sch Tourism, Seoul 133791, South Korea
[2] Univ Florida, Dept Tourism Recreat & Sport Management, Gainesville, FL USA
[3] Bournemouth Univ, Sch Tourism, Bournemouth, Dorset, England
来源：
INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2012年 / 14卷 / 01期
关键词：
destination image; image evolution; organic image; induced image; travel website information; experimental design; TOURISTS; COMMUNITY; BEHAVIOR; KOREA; MODEL; WEB;
D O I：
10.1002/jtr.827
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Effects of a travel website on tourists' destination images were examined. The relationship between information search using websites and destination image was studied. In addition, the validity of experimental design as a method for examining destination image was explored. A static-group comparison design was conducted using two sets of students as experimental and control groups. A travel website search was the stimuli for the experimental group. Results revealed that exposure to a travel website significantly affected the majority of cognitive and overall destination images. Additionally, experimental design was shown to be an effective method in measuring changes in destination image. Copyright (c) 2010 John Wiley & Sons, Ltd.
引用
收藏
页码：16 / 27
页数：12
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