The Role of Influencer Marketing and Social Influencers in Public Health

被引：48
|
作者：
Byrne, E. [1 ]
Kearney, J. [1 ]
MacEvilly, C. [2 ]
机构：
[1] Dublin Inst Technol, Kevin St, Dublin 8, Ireland
[2] Danone Ireland, Dublin, Ireland
来源：
PROCEEDINGS OF THE NUTRITION SOCIETY | 2017年 / 76卷 / OCE3期
关键词：
D O I：
10.1017/S0029665117001768
中图分类号：
R15 [营养卫生、食品卫生]; TS201 [基础科学];
学科分类号：
100403 ;
摘要：
引用
收藏
页码：E103 / E103
页数：1
相关论文
共 50 条
  • [1] The influence of 'influencer marketing' on YouTube influencers
    Acikgoz, Fulya
    Burnaz, Sebnem
    [J]. INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, 2021, 15 (02) : 201 - 219
  • [2] A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers
    Mallipeddi, Rakesh R.
    Kumar, Subodha
    Sriskandarajah, Chelliah
    Zhu, Yunxia
    [J]. MANAGEMENT SCIENCE, 2022, 68 (01) : 75 - 104
  • [3] Understanding influencer marketing: The role of congruence between influencers, products and consumers
    Belanche, Daniel
    Casalo, Luis, V
    Flavian, Marta
    Ibanez-Sanchez, Sergio
    [J]. JOURNAL OF BUSINESS RESEARCH, 2021, 132 : 186 - 195
  • [4] The role of social influencers for effective public health communication
    Gupta, Shiromani
    Dash, Satya Bhusan
    Mahajan, Rachna
    [J]. ONLINE INFORMATION REVIEW, 2022, 46 (05) : 974 - 992
  • [5] Influencer marketing and ethics? An interview study into the meaning of followers, influencers and brands to the ethicalframeworks surrounding influencer marketing
    Vergouwen, Lisanne
    Daalmans, Serena
    [J]. TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP, 2022, 50 (04): : 332 - 357
  • [6] Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers
    Shin, Mincheol
    Lee, Heejae
    Yang, Jeongwon
    Chock, T. Makana
    [J]. INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, 2024,
  • [7] The emergence of virtual influencers: a shift in the influencer marketing paradigm
    Jhawar, Anand
    Kumar, Prashant
    Varshney, Sanjeev
    [J]. YOUNG CONSUMERS, 2023, 24 (04): : 468 - 484
  • [8] Innovative Marketing: The New Role of Social Influencers
    Ladrova, Jitka
    [J]. PROCEEDINGS OF THE 13TH INTERNATIONAL CONFERENCE: LIBEREC ECONOMIC FORUM 2017, 2017, : 506 - 512
  • [9] Social media influencer marketing: the moderating role of materialism
    Koay, Kian Yeik
    Cheung, Man Lai
    Soh, Patrick Chin-Hooi
    Teoh, Chai Wen
    [J]. EUROPEAN BUSINESS REVIEW, 2022, 34 (02) : 224 - 243
  • [10] Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
    Ki, Chung-Wha
    Cuevas, Leslie M.
    Chong, Sze Man
    Lim, Heejin
    [J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2020, 55
12345