What 'advertising knowledge' comprises and how to get it

被引：0

|

作者：

Rossiter, John R. ^{[1
]}

机构：

[1] Univ Wollongong, Fac Commerce, Wollongong, NSW 2522, Australia

来源：

INTERNATIONAL JOURNAL OF ADVERTISING | 2011年 / 30卷 / 05期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：774 / 785

页数：12

相关论文

共 50 条

[1] SUBLIMINAL ADVERTISING - WHAT YOU SEE IS WHAT YOU GET
MOORE, TE
[J]. JOURNAL OF MARKETING, 1982, 46 (02) : 38 - 47
[2] HOW TO GET A JOB AND WIN SUCCESS IN ADVERTISING
Burtt, Harold E.
[J]. JOURNAL OF MARKETING, 1942, 6 (03): : 328 - 329
[3] HOW TO GET ADVERTISING STRATEGY FROM RESEARCH
TAUBER, EM
[J]. JOURNAL OF ADVERTISING RESEARCH, 1980, 20 (05) : 67 - 72
[4] ADVERTISING - WHY, WHAT, AND HOW
EMERY, J
[J]. JOURNAL OF CATARACT AND REFRACTIVE SURGERY, 1989, 15 (03): : 251 - 252
[5] Knowledge management in the field of advertising: How advertising and media agencies manage knowledge?
Izmir University of Economics, Turkey
[J]. Proc. Eur. Conf. Knowl. Manage., ECKM, 2008, (515-524):
[6] Knowledge management in the field of advertising: How advertising and media agencies manage knowledge?
Misci, Sema
Uzunoglu, Ebru
[J]. PROCEEDINGS OF THE 9TH EUROPEAN CONFERENCE ON KNOWLEDGE MANAGEMENT, 2008, : 515 - 524
[7] What comprises aesthetics?
Catonne, JP
[J]. REVUE PHILOSOPHIQUE DE LA FRANCE ET DE L ETRANGER, 1999, 124 (01): : 83 - 84
[8] CORE KNOWLEDGE - HOW TO GET STARTED
FRAZEE, B
[J]. EDUCATIONAL LEADERSHIP, 1993, 50 (08) : 28 - 29
[9] CHOLESTEATOMA - WHAT IS IT, HOW DID IT GET THERE, AND HOW DO WE GET RID OF IT
JAHN, AF
[J]. OTOLARYNGOLOGIC CLINICS OF NORTH AMERICA, 1989, 22 (05) : 847 - 857
[10] For what and how to get the decision on ITSM?
Dunaev, G
[J]. NEFTYANOE KHOZYAISTVO, 2002, (10): : 109 - 112

← 1 2 3 4 5 →