Navigating anger in Happy Valley: Analyzing Penn State's Facebook-based crisis responses to the Sandusky scandal

被引：15

作者：

Formentin, Melanie ^{[1
]}

Bortree, Denise Sevick ^{[2
]}

Fraustino, Julia Daisy ^{[3
]}

机构：

[1] Towson Univ, 8000 York Rd,Media Ctr 114, Towson, MD 21252 USA

[2] Penn State Univ, 106 Carnegie Bldg, University Pk, PA 16802 USA

[3] West Virginia Univ, Reed Coll Media, POB 6010, Morgantown, WV 26506 USA

来源：

PUBLIC RELATIONS REVIEW | 2017年 / 43卷 / 04期

关键词：

Crisis communication; Social media; Facebook; Sandusky scandal; SOCIAL MEDIA;

D O I：

10.1016/j.pubrev.2017.06.005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Social media are important channels of communication during a crisis. This study examined the use of Facebook as a crisis management tool for Pennsylvania State University during the first month of the Jerry Sandusky scandal. A content analysis of all 129 posts made by the university during that time period and 2060 comments to the posts suggested that audience reaction to crisis information varies based on crisis response strategy, sources cited, and topics shared. This study has implications for social media crisis management models.

引用

页码：671 / 679

页数：9