Broadcasters' Leadership Traits and Audiences' Loyalty With the Moderating Role of Self-Construal: An Exploratory Study

被引：0
|
作者：
Huang, Yidan [1 ]
Lee, Yi Hsuan [2 ]
Chang, Gin [2 ]
Ma, Jun [3 ]
Wang, Guanyin [2 ]
机构：
[1] Huaqiao Univ, Business Sch, Quanzhou, Peoples R China
[2] Natl Cent Univ, Dept Business Adm, Taoyuan, Taiwan
[3] Ocean Univ China, Management Coll, Qingdao, Peoples R China
来源：
FRONTIERS IN PSYCHOLOGY | 2021年 / 12卷
关键词：
broadcaster; leadership; cognitive loyalty; conative loyalty; self-construal; live streaming platform;
D O I：
10.3389/fpsyg.2021.744920
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
引用
收藏
页数：1
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