APPLICATION OF NEW TRENDS OF MARKETING COMMUNICATION AS A COMPETITIVENESS TOOL IN FURNITURE INDUSTRY

被引：0
|
作者：
Olsiakova, M. [1 ]
Loucanova, E. [1 ]
Kalamarova, M. [1 ]
机构：
[1] Tech Univ Zvolen, Dept Mkt Trade & World Forestry, Masarykova 24, Zvolen 96053, Slovakia
来源：
MORE WOOD, BETTER MANAGEMENT, INCREASING EFFECTIVENESS: STARTING POINTS AND PERSPECTIVE | 2017年
关键词：
marketing; marketing communication; inbound marketing; furniture industry;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Nowadays there is an increasing importance of inbound marketing communication tools that support to achieve the marketing goals. Their importance relies in fulfillment of the objectives at low cost. The paper deals with the possibility to use new innovative forms of marketing communication in furniture industry. We focus on tools such as Guerilla Marketing, Viral Marketing, Content Marketing and many others that allow gaining a competitive advantage in the market with furniture.
引用
收藏
页码：5 / 10
页数：6
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