Importance-performance analysis approach to destination management

The role of government in destination development is not a new topic; however, the way the government can impact tourism destination development is still under research. This study addresses such issues, specifically, striving to shed some light on the aspects of importance/performance as it relates to destination management. By understanding such relationships, government officials (at local and state levels) will be able to create specific policies/procedures that would facilitate tourism development. This study utilizes importance/performance methodology to analyze three types of regions (mountain, spa, and wine) in the Czech Republic. The results indicate that variations among the regions exist in terms of areas of importance and performance and point out opportunities for further improvements. Thorough discussions and implications for the industry are made along with suggestions for future research.