Understanding modal choice for the trip to school

This paper examines the factors that lead parents to select travel modes for their children's trip to school. It does so with reference to parents whose children attend a suburban school in Auckland, New Zealand, where walking and driving are the two main travel options. Four focus groups were conducted in order to understand parents' transport decisions. This approach revealed the significance of the following factors: perceived distance and time constraints; concerns about children's health and fitness, as well as their competence; road safety and congestion issues; and social norms. We conclude that the reasons leading parents to drive are manifold, and, as such, a variety of interventions is needed to promote walking. (C) 2010 Elsevier Ltd. All rights reserved.