Multiscale rough superhydrophobic or slippery liquid infused porous surfaces have gained much interest in recent years for their improved transport phenomena properties. While there have been several studies on drag reduction and condensation on non-wetting surfaces, convection heat transfer that is important in many thermal and thermochemical applications has not been addressed systematically. This article utilizes a fractal description of rough surface topographies to develop analytical models for the Nusselt number and the thermal hydraulic factor for fluid flow and heat transfer inside a cylinder with non-wetting surfaces. For air-infused superhydrophobic surfaces, the model considers the dynamic stability of the air/fluid interface in the asperities. Using the analytical formulations and the stability criteria, systematic studies are presented on the effects of the fractal surface parameters, cylinder radius and Reynolds number on the convective heat transfer characteristics, from which surface texture design maps are developed for maximizing the convection heat transfer. It is shown that multiscale non-wetting surfaces are most effective in the range of lower Reynolds number and small cylinder radius for achieving the best convective heat transfer and thermal hydraulic performance. Applying the models to actual non-wetting surface topographies fabricated using electrodeposition and chemical etching, it is shown that contrary to prevailing notion, superhydrophobicity, characterized by the highest contact angles, does not always lead to the maximum convective heat transfer performance, and that under certain fluid flow conditions, hydrophobic surfaces may offer a greater thermal performance.