Using data mining methods to build customer profiles

被引：103
|
作者：
Adomavicius, G
Tuzhilin, A
机构：
[1] NYU, Courant Inst Math Sci, New York, NY 10012 USA
[2] NYU, Stern Sch Business, New York, NY USA
来源：
COMPUTER | 2001年 / 34卷 / 02期
关键词：
Algorithms - C (programming language) - Client server computer systems - Computer simulation - Data structures - Expert systems - Graphical user interfaces - [!text type='Java']Java[!/text] programming language - Knowledge acquisition - Knowledge representation - Relational database systems - UNIX;
D O I：
10.1109/2.901170
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
The 1:1 Pro system constructs personal profiles based on customers' transactional histories. The system uses data mining techniques to discover a set of rules describing customers' behavior and supports human experts in validating the rules.
引用
收藏
页码：74 / +
页数：10
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