Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions

被引：145
|
作者：
Han, Heesup [1 ]
Yu, Jongsik [2 ]
Kim, Wansoo [3 ]
机构：
[1] Sejong Univ, Coll Hospitality & Tourism Management, Seoul, South Korea
[2] Tongwon Univ, Dept Hotel & Restaurant Management, Gwangju, South Korea
[3] Dong A Univ, Dept Tourism Management, 1 Bumin Dong 2 Ga, Busan 49236, South Korea
来源：
JOURNAL OF TRAVEL & TOURISM MARKETING | 2019年 / 36卷 / 03期
关键词：
Environmental corporate social responsibility; airline; overall brand image; affective factors; loyalty intentions; GREEN IMAGE; BRAND LOVE; PERCEPTIONS; BEHAVIOR; ANTECEDENTS; EMOTIONS; DRIVERS; HOTELS; IMPACT; SATISFACTION;
D O I：
10.1080/10548408.2018.1557580
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study aimed to uncover the role of an airline's environmental corporate social responsibility in conjunction with building loyalty intentions of its customers while considering the mediating impact of its brand image, love and respect, as well as the moderating effect of environmental concerns. Our results from the structural analysis showed the salient role of environmental corporate social responsibility in determining loyalty intentions, and it was also a significant contributor to improving brand image, love, and respect that acted as significant mediators. Moreover, the results demonstrated a significant moderating effect of environmental concern on the brand respect and loyalty relationship.
引用
收藏
页码：371 / 383
页数：13
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