Effects of roadside memorials on traffic flow

Despite their growing popularity in North America, little research has been conducted on understanding the effects of roadside memorials on drivers' behaviour. In this study, we examined the short-term effects of roadside memorials on traffic speed and headways on a high speed intercity freeway as well as its long-term effect on traffic speed on a high speed urban freeway. Our study found that the placement of roadside memorials did not have any significant effect on traffic speeds or headways, either in the short or long term. Therefore, concerns about the negative effects on driver behaviour were not supported by this research, at least with regards to speeding and following too closely. However, no positive effects on safety were found either. (C) 2010 Elsevier Ltd. All rights reserved.