Development and validation of a new measure of travel destination personality

被引：10
|
作者：
Kovacic, Sanja [1 ]
Jovanovic, Tamara [1 ]
Dinic, Bojana M. [2 ]
机构：
[1] Univ Novi Sad, Fac Sci, Dept Tourism Geog & Hotel Management, Novi Sad, Serbia
[2] Univ Novi Sad, Fac Sci, Dept Psychol, Novi Sad, Serbia
来源：
PSIHOLOGIJA | 2020年 / 53卷 / 01期
关键词：
Travel Destination Personality Scale; Brand Personality Scale; destination branding; destination marketing; BRAND PERSONALITY; TOURISM; IMAGE; SCALE; PERCEPTIONS; CONGRUITY; IMPACT;
D O I：
10.2298/PSI190423016K
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
The main aim of this study was to develop a new scale for measuring travel destination personality - the Destination Personality Scale (DPS). It was assumed that DPS will confirm the applicability of the five-factor structure of the original Brand Personality Scale (BPS) by Aaker (1997) when more appropriate adjectives for the description of travel destination personality are generated. Results confirmed the five-factor structure of DPS, with dimensions Excitement, Sincerity, Competence, Ruggedness, and Sophistication. The final version of DPS consists of 24 items and subscales showed good construct (convergent and discriminant) and criterion validity, as well as reliability.
引用
收藏
页码：65 / 85
页数：21
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