Rural tourism: The state-of-the-art

The concept of a tourist village as an alternative tourist attraction has experienced rapid progress in the past decade in Indonesia. Research and community service regarding tourist villages also experienced significant developments in the last two decades. This paper maps the advancement of research related to tourist villages from the five highest-ranking journals of the Scimago version of 2020. A literature search is carried out through a concise analysis of abstract papers using the MAXQDA 2020 software. This literature study finds that there are three central themes of the rural tourism study, namely destination development, entrepreneurship, and local-community related. This study shows that there are still many areas that have not been much discussed about rural tourism. This paper has implications on the importance of the focus and attention of researchers to conduct studies related to tourism villages, especially with the center of the study on tourism village marketing, traditional accommodation management, and rural tourism management.