Ethical issues in a market dispute between clinical laboratories and a health plan - case report

被引：0
|
作者：
Pinheiro, Malone Santos
Guedes de Brito, Ana Maria
Sierpe Jeraldo, Veronica de Lourdes
Pinheiro, Kariny Souza
机构：
[1] Laboratório Central de Biomedicina, Centro de Ciências Biológicas e da Saúde, Universidade Tiradentes, 49000-000 Aracaju SE, Rua Laranjeiras 726, Centro
来源：
CIENCIA & SAUDE COLETIVA | 2011年 / 16卷
关键词：
Marketing dispute; Clinical laboratories; Private health plans; Ethical aspects;
D O I：
10.1590/S1413-81232011000700003
中图分类号：
R1 [预防医学、卫生学];
学科分类号：
1004 ; 120402 ;
摘要：
In Brazil the private health plans appear as an alternative to the public health assistance. This segment suffered great intensification in the seventies and eighties, culminating in the entry of large insurance company in the scenario of supplementary medicine. Quickly, the service providers associated with these insurance companies, consolidating them in the market and triggering a relationship of dependency. This article analyzed, in the form of a case report, a marketing dispute between clinical laboratories and a health plan, emphasizing the moral and ethical aspects involved in this episode.
引用
收藏
页码：731 / 734
页数：4
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