SOCIAL INNOVATION AND HOW MARKETING 3.0 IS CHANGING CUSTOMER RELATIONSHIP MANAGEMENT

被引：0

作者：

Toma, Mihaela ^{[1
]}

Ionescu, Alexandru ^{[2
]}

机构：

[1] Bucharest Univ Econ Studies, Business Adm Doctoral Sch, Bucharest, Romania

[2] Romanian Acad, Econ Doctoral Sch, Bucharest, Romania

来源：

FUTURE OF ENTREPRENEURSHIP | 2014年

关键词：

social innovation; marketing; 3.0; innovation; customer relationship management; customer expectation;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：2252 / 2254

页数：3

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