CORPORATE SOCIAL RESPONSIBILITY - THE PROS AND CONS

The paper presents a social responsibility as a modern management concept, where the company apart from its economic interests takes into account the social and economic issues and shows that this approach can also bring us some concrete benefits. In the past few years, corporate social responsibility is gaining greater importance and influence of information not only business but also citizens, information on the responsible conduct of the company and sought to become one of the competitive advantage of responsible companies. The aim of this paper will show the pros and cons of the application of the concept.