Ins and outs of implementing a pet health plan

The number of pet health plans delivered by veterinary surgeons has increased significantly over the past 10 years in both small animal and equine practice. They offer many benefits for both the client and the practice, but require careful planning if they are to be implemented successfully. In this article, John Goulding provides an overview of the benefits and difficulties associated with setting up and running a health plan, and describes some of the common models available.