On the Strategy of Enhancing Competitiveness of Chinese Brands

被引：0
|
作者：
Qiu, Wen-hua [1 ]
机构：
[1] Jiangxi Univ Finance & Econ, Coll Business & Adm, Nanchang City, Peoples R China
来源：
INTERNATIONAL CONFERENCE ON EDUCATION AND MANAGEMENT SCIENCE (ICEMS 2014) | 2014年
关键词：
Globalization; Chinese enterprise; Brand strategy;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
The competitiveness of the brand can no longer be ignored. In an increasingly competitive market, the brand has become the key to win customer loyalty and for the enterprise to obtain the long-term survival and growth. This paper put forward the strategy to enhance the brand's competitiveness of Chinese enterprises through the analysis of the brand effect and status of the enterprise brand in China.
引用
收藏
页码：438 / 441
页数：4
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