Is Products Recommendation Good? An Experiment on User Satisfaction

被引:1
|
作者
Wojciechowski, Jaime [1 ]
Wandresen, Rafael Romualdo [1 ]
Fontana, Rafaela Mantovani [1 ]
Marynowski, Joao Eugenio [1 ]
Kutzke, Alexander Robert [1 ]
机构
[1] Univ Fed Parana, Profess & Technol Educ Dept, R Dr Alcides Vieira Arcoverde 1225, Curitiba, Parana, Brazil
关键词
Recommendation Systems; E-commerces; Collaborative Filtering; Content-based Filtering; E-COMMERCE; SYSTEMS; AGENTS;
D O I
10.5220/0006316307130720
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Recommendation systems may use different algorithms to present relevant information to users. In e-commerce contexts, these systems are essential to provide users with a customized experience. Several studies have evaluated different recommendation algorithms against their accuracy, but only a few evaluate algorithms from the user satisfaction viewpoint. We here present a study that aims to identify how different recommendation algorithms trigger different perceptions of satisfaction on users. Our research approach was an experiment using products and sales data from a real small retailer. Users expressed their satisfaction perception for three different algorithms. The study results show, that the algorithms proposed did not trigger different perceptions of satisfaction on users, giving clues of improvements to small retailers websites.
引用
收藏
页码:713 / 720
页数:8
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