Risk Assessment of Social-media Utilization in an Enterprise

The purpose of this study contributes to safe improvement in consideration of security in addition to convenience by the social media utilization in the company. The company uses the marketing using social media, but a lot of risks exist. We contribute to safe improvement by performing an example investigation in this study, and doing risk assessment. In this study, in order to extract a risk event, the RBS method was used. And we divided it into next four risk classifications by risk matrix method, "Risk Mitigation", "Risk Avoidance", "Risk Transference", and "Risk Acceptance". As a result, it became clear that it was necessary for the company to take risk measures mainly on "recognition of cost effectiveness", "the countermeasure against blog flaming", and "information leakage measure of employee". It is necessary for the company to take these risks measures from this result with precedence. Based on this, it is believed that the company can utilize social media effectively if the company follows these measures.