Lutein has low oral bioavailability and penetration through the skin. Therefore, the major objective is the development of ethosomal gel loaded with lutein to enhance dermal deposition of lutein. Lutein-loaded formulation (Lut-eth) was developed and optimized using QbD software. The characterization of Lut-eth formulation was performed using zeta sizing (131.3 +/- 1.10 nm) and zeta potential (-21.9 mV) which was later validated by electron microscopy. The lut-eth gel was prepared and values for content uniformity, spreadability, consistency, firmness, and toughness were found to be 97.89 +/- 1.05%, 7.29 +/- 0.015 gcm/s, 2.495 +/- 0.24 g s, 0.210 +/- 0.01g, and 0.37 +/- 0.01 respectively. Rheological investigation reveals viscosity was 2.56.2 mPa s (millipascal second) and shows high elasticity and stability. whereas, consistency, firmness, toughness, the force of adhesion, and work of adhesion was found to be 2.495 +/- 0.24 g s, 0.210 +/- 0.01g, 0.37 +/- 0.01, -0.23 +/- 0.05 N, and -55.61 +/- 0.11 N s respectively. The lut-eth gel had a maximum plasma concentration of 9.428 +/- 3.5 ng/mL in 4 h with AUC0-1279. 679 +/- 9.87 ng h mL-1. The drug release study shows sustain release behavior of prepared formulation and a similar sustain release pattern was observed in and Ex-vivo release studies. Confocal laser microscopy, In-vitro, antioxidant study shows better deposition and improved antioxidant effect of formulation which was further validated by Ex-vivo antioxidant assay. Therefore, bearing in mind all these findings, it can be said that Lut-eth gel could be a novel formulation to improve lutein deposition on skin.