Value Relationships of Creative Industries in the Economy of the Region

Changes in regional policy are based on the use of intensive economic instruments in the new EU programming period 2014 - 2020. Creativity means new innovations to products and also services. At the local and regional level, creative activities and related creative industries may form important linkages. These are manifested at the level of primary and secondary activities that can create together not only value relationships, but also multiplier effect related to regional development. The paper analyses the conditions of value relationships creation in creative activities. These form added value for regional economy on the basis of direct and indirect support of policy actors. The added value may become a source of competitiveness in the region.