STRATEGIC PLANNING MECHANISM FOR MARKETING COMMUNICATIONS OF INNOVATIVE PRODUCTS AT INDUSTRIAL ENTERPRISES

被引：0
|
作者：
Bozhkova, V. V. [1 ]
机构：
[1] Sumy State Univ, UA-40007 Sumy, Ukraine
来源：
ACTUAL PROBLEMS OF ECONOMICS | 2011年 / 120期
关键词：
communications; innovations; strategic planning; mechanism; model;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The article offers a definition of the mechanism of strategic planning for marketing communications of innovative products at industrial enterprises. Major factors of influence upon the process of strategic planning at enterprises are summarized and described. A three-dimensional model and a generalized scheme for the mechanism of strategic planning for marketing communications of innovative products at the industrial enterprises are offered.
引用
收藏
页码：48 / 53
页数：6
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