SPECIFICS OF PRICING WITH REGARD TO THE GEOGRAPHICAL CONDITIONS OF THE MARKET

Geographical influences, reflecting different requirements of demand, as well as different level of the costs, must be taken into the when pricing. In order to establish itself in the conditions of competition on different markets, the enterprise must fight in different competitive environments. Pricing must be adjusted to these factors.. The enterprise must decide what price will be charged to individual customers in different locations and countries. The fundamental question solved by the enterprise is how to cover the costs associated with delivery of the product to the customer.