A Knowledge Sharing Environment for Sport Management

The European football governing body (UEFA) has developed a unique environment to share good practices. It includes blended learning (including face-to-face and on-line interactive courses), knowledge sharing platforms and 3D virtual stadium to access specific topics in sport event management. The various functionalities include solutions to typical knowledge management issues, such as contextual versus generic knowledge or yet strategies to turn tacit knowledge into explicit knowledge. The environment provides access to libraries of good practices in the form of learning objects as well as hints to solve critical problems in each of the domains of sport management. In addition, the environment is built in a modular way (knowledge elements consist in storytelling and lessons learned in the form of short video items) which allows for reorganisation of modules in various forms to generate new scenarios for further learning. In doing so, the environment is a typical implementation of the recursive nature of the knowledge circle including creation, collection, organisation and reuse.