Exploring the relationship between mobile data services business models and end-user adoption

Adoption of mobile data services may be analyzed within the framework of two-sided markets. Service or content providers should adopt platforms for developing, integrating and distributing mobile services and end-users should adopt the offered services as well as the user platform offered. These two markets are often analyzed separately using different theoretical perspectives and models. In this article, we propose a model for integrating the two sides of the mobile data services market. The model is used to propose relationships between dominant actors' choice of business models for individual services and the end-users' perceived value of these services.