JOURNALISM AND INSTAGRAM: THE PRACTICE OF CONSUMING NEWS FROM THE YOUNG PUBLIC IN THE INSTAGRAM

This article sought to analyze the news consumption practices on Instagram based on the consumption of young people in the metropolitan region of Rio Grande do Sul. For this, concepts such as media convergence, communication on social media platforms and mobile communication were studied. The quantitative survey was conducted through an online questionnaire answered by 115 Instagram users. The analysis of the collected data was organized in graphs to understand the social and behavioral information, as well as to structure the results and understand its dimensions in the studied universe. The results allowed us to conclude that Instagram is mostly preferred by young audiences, who are looking for speed and diversity of subjects when it comes to getting information.