An Analysis on the Effectiveness Design Features of the Graphic Public Service Advertising for Core Socialist Values

被引：0
|
作者：
Hong, Ying [1 ]
机构：
[1] Wuhan Donghu Univ, Wuhan, Hubei, Peoples R China
来源：
MANUFACTURING, DESIGN SCIENCE AND INFORMATION ENGINEERING, VOLS I AND II | 2015年
关键词：
Core Socialist Values; Graphic; Public Service Advertising; Effectiveness; Design;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
As a part of our lives, public service advertising is recognized by people gradually for its effectiveness in promoting our moral quality and cultural cultivation, improving our social customs. Around the effectiveness design of public service advertising, this paper mainly consists of two parts: Analyzing the evaluation standards of the outstanding public service advertising, using advertising cases to introduce the successful performances of the effectiveness design of the graphic public service advertising for core socialist values in the context of the "China Dream", to play a reference role in the effectiveness design and communication of public service advertising.
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页码：1205 / 1209
页数：5
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