Corporate Social Responsibility and Product Market Power

被引:1
|
作者
Chang, Chong-Chuo [1 ]
Yang, Han [2 ]
Hsu, Kun-Zhan [1 ]
机构
[1] Natl Chi Nan Univ, Coll Management, Dept Banking & Finance, Nantou 54561, Taiwan
[2] Natl Chi Nan Univ, Coll Management, Dept Strategy & Dev Emerging Ind, Nantou 54561, Taiwan
关键词
corporate social responsibility; product market power; excess price-cost margin; market share; FINANCIAL PERFORMANCE; COMPETITIVE ADVANTAGE; IMPACT; CSR; REPUTATION; AWARENESS; RISK;
D O I
10.3390/economies10060151
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study explores the impact of corporate social responsibility (CSR) on the product market power by examining listed firms on the Taiwan Stock Exchange and Taipei Exchange from 2005 to 2017. We use CSR awards as a social responsibility indicator, and the results show a positive relationship between CSR and excess price-cost margins (market share), supporting the thesis that firms that value CSR activities can strengthen the competitive advantage of products in the market.
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页数:14
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