Networked narratives on Humans of New York: A content analysis of social media engagement on Facebook

被引:29
|
作者
Wang, Ruoxu [1 ]
Kim, Jinyoung [1 ]
Xiao, Anli [1 ]
Jung, Yong Ju [2 ]
机构
[1] Penn State Univ, Coll Commun, University Pk, PA 16802 USA
[2] Penn State Univ, Coll Educ, University Pk, PA 16802 USA
关键词
Networked narratives; Social media engagement; Humans of New York; Facebook;
D O I
10.1016/j.chb.2016.09.042
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Humans of New York (HONY) is a popular Facebook page which has more than 13 million fans. The posts on HONY are termed as networked narratives, which are stories told on social media with technology affordances enabling story co-construction between the story tellers and the readers. A content analysis (N = 390) was conducted to examine the popular topics on networked narratives and its impact on social media engagement as represented by the number of likes, the number of shares, and likability of characters featured in the post. Results revealed a set of topics of the networked narratives were associated with social media engagement. Also, the tone and the length of posts were associated with social media engagement (C) 2016 Elsevier Ltd. All rights reserved.
引用
收藏
页码:149 / 153
页数:5
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