BRAND REPUTATION: DOES IT HELP CUSTOMERS COPE WITH SERVICE FAILURE?

被引：0
|
作者：
Sarkar, Aditi [1 ]
Krishnan, Balaji C. [1 ]
Balaji, Makam S. [2 ]
机构：
[1] Univ Memphis, Memphis, TN 38152 USA
[2] IFHE Univ, Hyderabad, Telangana, India
来源：
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年
关键词：
UNCERTAINTY MANAGEMENT; MODERATING ROLE; RESPONSES; EXPECTATIONS; STRATEGIES; EQUITY; IMPACT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：693 / 696
页数：4
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