NECESSARY, INTANGIBLE ITEMS OF ASSETS WHEN STARTING A BUSINESS

被引：0
|
作者：
Krizan, Martin [1 ]
Fabian, Peter [1 ]
机构：
[1] Ekon Univ Bratislave, Fak Podnikoveho Manazmentu, Katedra Podnikovohospodarska, Bratislava 85235, Slovakia
来源：
AKTUALNE PROBLEMY PODNIKOVEJ SFERY 2012 | 2012年
关键词：
Trade mark; domain name; business name; value; industrial property; business activities;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Items of property as a trade mark, trade name and domain name today represent a kind of promotional tool and, if they properly are designed, used intensively and effectively treated, they have important influence for guiding consumer demand and they contribute to increased turnover of the business or service provider. Finally, the component assets are also an effective tool in efforts to combat plagiarism or other unfair practices by competitors.
引用
收藏
页码：246 / 250
页数：5
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