Timeshare in Eco-Tourism Destination: An Issue of the Model, System and Strategy

As an advanced tourist operation model, the timeshare becomes one of the most important directions of Eco-Tourism development as it can increase customers and income, and provide more added value to customers by effectively integrating idle resources of and establishing a strategic alliance network among recourse owners. The authors selected Meizhou city as an object of study, because Meizhou is the capital of Haldca and enjoys special features of nature resources and social culture. Now, the production capacity and tourism industry of Meizhou is increasing rapidly, and especially with wide attention paid on environmental protection and ecology will surely bring Meizhou a new development opportunity. However, marketing and "soft power" in tourism is relatively backward, so tourism industry development in Meizhou has not revealed its inherent superiority. Hence, the authors use empirical analysis methods by combining the industry value chain and tourism marketing theory to analyze the situation of eco-tourism development based on the application of timeshare marketing model in Meizhou. Then, the eco-tourism oriented timeshare model has been designed and established. This demonstration experiment is conducive to providing a new way for eco-tourism sustained development in Meizhou and also providing an exemplary model to other ecological areas.