Strategic profiles of Brazilian exporters and performance implications

被引：6

作者：

Carneiro, Jorge ^{[1
]}

da Silva, Jorge Ferreira ^{[1
]}

da Rocha, Angela ^{[1
]}

机构：

[1] Pontifical Catholic Univ Rio Janeiro, Rio De Janeiro, Brazil

来源：

JOURNAL OF BUSINESS RESEARCH | 2011年 / 64卷 / 03期

关键词：

Brazil; Exporter; Strategic orientation; Manager; Firm; INTERNATIONAL STRATEGY; VENTURE PERFORMANCE; MULTINATIONALITY; DETERMINANTS; ENVIRONMENT; LINK; RESOURCES; BARRIERS; SUCCESS; IMPACT;

D O I：

10.1016/j.jbusres.2009.11.009

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study presents a taxonomic classification of manufactured products exporters based on strategic orientation which is the result of an analysis of a sample of 414 Brazilian exporters of manufactured goods. The analyses used Cluster analysis, MANOVA, ANOVA, post-hoc tests and crosstabs. The study identified four patterns of strategic orientation of Brazilian exporters and provided indications of correlations with firm and manager characteristics. The article includes a discussion of implications for export performance. Findings suggest that joint attention to planning and differentiation seems to pay off, but planning alone is insufficient to ensure winning results. The study has contributed to the literature by identifying clearly discernible patterns of strategic orientation of Brazilian exporters and their association with firm and manager characteristics. The study also discusses how export performance correlates with strategic orientation. (C) 2009 Elsevier Inc. All rights reserved.

引用

页码：250 / 257

页数：8

共 50 条

[1] Strategic hedging: Evidence from Brazilian exporters
Boehe, Dirk Michael
[J]. JOURNAL OF WORLD BUSINESS, 2014, 49 (03) : 290 - 300
[2] Strategic response to food safety: the case of Brazilian beef exporters
Vieira, LM
Wiggins, S
[J]. PARADOXES IN FOOD CHAINS AND NETWORKS, 2002, : 1044 - 1053
[3] Exporters' Strategic Orientation towards Third Party Logistics Suppliers: Impacts on Exporters' Logistics Competence and Export Performance
Yeung, Kwong
Yeung, Andy C. L.
Zhou, Honggeng
Cheng, T. C. Edwin
[J]. PROCEEDINGS OF THE FOURTH INTERNATIONAL CONFERENCE ON OPERATIONS AND SUPPLY CHAIN MANAGEMENT (ICOSCM 2010), 2010, 4 : 224 - 229
[4] Strategic positioning, differentiation and performance of Brazilian wineries
Klinger, Cristiano Pinto
Silveira-Martins, Elvis
de Castro, Gabriela Jurak
Rossetto, Carlos Ricardo
[J]. INTERNATIONAL JOURNAL OF WINE BUSINESS RESEARCH, 2019, 32 (02) : 219 - 246
[5] Developing international strategic alliances between exporters and importers: The case of Australian exporters
Lee, DJ
[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 1998, 15 (04) : 335 - 348
[6] Strategic marketing patterns and performance implications
Agic, Emir
Cinjarevic, Merima
Kurtovic, Emir
Cicic, Muris
[J]. EUROPEAN JOURNAL OF MARKETING, 2016, 50 (12) : 2216 - 2248
[7] Strategic profiles and Internet performance: An empirical investigation into the development of a strategic Internet system
Apigian, Charles H.
Ragu-Nathan, Bhanu S.
Ragu-Nathan, T. S.
[J]. INFORMATION & MANAGEMENT, 2006, 43 (04) : 455 - 468
[8] Offer of services by goods exporters:: Strategic and marketing dimensions
Léo, PY
Philippe, J
[J]. SERVICE INDUSTRIES JOURNAL, 2001, 21 (02): : 91 - 116
[9] STRATEGIC CONSIDERATIONS OF THE EC 1992 PLAN FOR SMALL EXPORTERS
SAMIEE, S
[J]. BUSINESS HORIZONS, 1990, 33 (02) : 48 - 52
[10] Strategic groups in the biopharmaceutical industry: implications for performance
Erden, Zeynep
von Krogh, Georg
Nytorp, Cecilia
Hultberg, Marcus
[J]. DRUG DISCOVERY TODAY, 2009, 14 (15-16) : 726 - 730

← 1 2 3 4 5 →