The Impacts of Coffee Features, Coffee Houses, Coffee Advertisements and Brand Trust in Coffee on Coffee Purchasing Behavior

被引：0

作者：

Kaya, Nihat ^{[1
]}

Seyran, Isik

Kesen, Mustafa ^{[1
]}

机构：

[1] Gebze Inst Technol, Gebze, Turkey

来源：

CRITICAL ISSUES IN GLOBAL BUSINESS: LESSONS FROM THE PAST, CONTEMPORARY CONCERNS AND FUTURE TRENDS | 2010年 / 19卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study explores the effects of coffee features, coffee houses, coffee advertisement, brand trust on the coffee purchasing behavior. Analysis results of data collected from 300 Turkish coffee consumers reveal that coffee houses and coffee advertisement increase coffee purchasing behavior. Theoretical and managerial implications are provided.

引用

页码：338 / 343

页数：6

共 50 条

[1] COFFEE-HOUSES
KELLY, M
[J]. TLS-THE TIMES LITERARY SUPPLEMENT, 1995, (4837): : 15 - 15
[2] The Coffee Coffee Drinks
Symes, Dominic
[J]. OVERLAND, 2021, (243): : 62 - 63
[3] 'BALCONIES OF THE COFFEE HOUSES'
LIEBERMAN, L
[J]. SEWANEE REVIEW, 1988, 96 (03) : 416 - 417
[4] SALONS AND COFFEE HOUSES
BACK, KW
POLISAR, D
[J]. KOLNER ZEITSCHRIFT FUR SOZIOLOGIE UND SOZIALPSYCHOLOGIE, 1983, : 276 - 286
[5] Coffee and Coffee Countries
Seebass, Fr
[J]. PETERMANNS MITTEILUNGEN, 1933, 79 (1-2): : 47 - 48
[6] Coffee, coffee...
Krauss, I
[J]. DEUTSCHE LEBENSMITTEL-RUNDSCHAU, 2004, 100 (10) : 403 - 406
[7] COFFEE TRADE, COFFEE REGIONS, AND COFFEE PORTS IN ANGOLA
VANDONGEN, IS
[J]. ECONOMIC GEOGRAPHY, 1961, 37 (04) : 320 - 346
[8] Consumers' Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing
Samoggia, Antonella
Riedel, Bettina
[J]. NUTRIENTS, 2019, 11 (03)
[9] The importance of taking coffee - Coffee-houses in the Dual-Monarchy
Droste, W
[J]. HUNGARIAN QUARTERLY, 1997, 38 (145): : 67 - 80
[10] Coffee and the Coffee-Lands
Ekblaw, W. Elmer
[J]. ECONOMIC GEOGRAPHY, 1932, 8 (04) : 431 - 431

← 1 2 3 4 5 →