Open innovation model: enabling the market uptake of innovation

The paper presents a case study on how to support the innovation process of a publicly funded research and innovation project by implementing an open innovation model. The project hereinafter referred to as NANOAPPARATUS is being implemented by Process Innovation Nucleus S.R.L. (PIN) an innovative SME (Small and Medium-sized Enterprises) from Romania. The successful market uptake of innovation requires a complex architecture of the innovation process designed to support and push a new idea throughout its life cycle. Research methodology comprises of a comparative analysis of the principles of closed and open innovation aiming at facilitating the design of an open innovation model. Still, a standard language, i.e. Business Model Process and Notation (BPMN), was put to use in order to transform the innovation process into a dynamic flow of activities allowing for the documentation, analysis, simulation and evaluation of the innovation process. (C) 2018 The Authors. Published by Elsevier B.V.