Research on Influence Factors of Micro-blog Users' Social Influence

被引：0
|
作者：
Yi, Su [1 ]
Wei, Qi [1 ]
Juan, Qin [1 ]
机构：
[1] Harbin Inst Technol, Sch Econ & Management, Harbin, Heilongjiang, Peoples R China
来源：
2018 IEEE 15TH INTERNATIONAL CONFERENCE ON E-BUSINESS ENGINEERING (ICEBE 2018) | 2018年
关键词：
Micro-blog user social influence; Influence factors; Structural equation model;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
This study examines the factors that have an impact on users' social influence and the affecting mechanism as well in the context of Sina Micro-blog. A conceptual model of users' social influence factors with different effecting paths was established and empirically tested with a sample of 438 microblog users of Sina(from weibo.com). The research results show that Degree of Active, Sustained Duration and Account Maturity all have a direct positive impact on Micro-blog users' social influence, while Innovation Ability has a indirect positive impact on it.
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页码：294 / 299
页数：6
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