The Application of Practical Teaching Method in Marketing Courses of Military Colleges

被引：0

作者：

Xiao, Yunpeng ^{[1
]}

Zhao, Yuanli ^{[1
]}

Jian, Xufeng ^{[1
]}

机构：

[1] Airforce Serv Colledge, Dept Aviat Oil & Mat, Xuzhou, Jiangsu, Peoples R China

来源：

2017 4TH INTERNATIONAL CONFERENCE ON ECONOMIC, BUSINESS MANAGEMENT AND EDUCATION INNOVATION (EBMEI 2017) | 2017年 / 86卷

关键词：

Marketing courses; Practical teaching method; Teaching efficiency;

D O I：

10.26602/Inms.2017.86.379

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

Marketing has the characteristics of practicality and applicability. Military universities should pay attention to training students' practical ability. Adopting practical teaching and organizing students' participation in market research can cultivate students' independent thinking ability and innovation ability.

引用

页码：379 / 381

页数：3