Insights into Advanced Dynamic Pricing Systems at Hotel Booking Platforms

被引：1
|
作者：
Moehring, Michael [1 ]
Keller, Barbara [1 ]
Schmidt, Rainer [1 ]
机构：
[1] Munich Univ Appl Sci, Dept Comp Sci & Math, Lothstr 64, D-80335 Munich, Germany
来源：
INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM 2019 | 2019年
关键词：
Hospitality; Booking platforms; Dynamic pricing; Revenue; REVENUE MANAGEMENT; STRATEGIES; PRODUCTS; PERCEPTIONS; HOSPITALITY; INFORMATION; DESIGN; PRICES; MODEL;
D O I：
10.1007/978-3-030-05940-8_21
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Hotel booking platforms using different approaches to implement dynamic pricing. Past research was focusing on basic factors of dynamic pricing like time of the booking, quotas, or length of stay management. Approaches using new variables for price determination were not considered in research so far. This research paper is focussing on the advanced dynamic pricing systems of hotel booking platforms in Europe, which are currently implemented as well as under development. Applying a case study research approach, the paper reveals a scientific overview about the current status-quo and the upcoming trends of different dynamic pricing concepts for hotel booking platforms in Europe. First, the understanding of dynamic pricing and its concepts in Tourism and Hospitality are clarified - theoretically, practically as well as in terms of customer behaviour. Following this, new advanced method still under development are investigated. Therefore, opportunities and challenges are shown up and discussed.
引用
收藏
页码：265 / 277
页数：13
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