Heritage Engagement and Subjective Well-Being in the European Union

In this paper, we explore the relationship between different ways of getting engaged with cultural heritage and life satisfaction. Using data from a representative sample of the population of the 28 members of the European Union in 2017 collected in the Eurobarometer 88.1 (2017), we explore the relationship between use and non-use values and individual subjective well-being measured as life satisfaction. We present the results derived from the estimation of an ordered probit model where life satisfaction is a function of living near to heritage resources to represent non-use values, different ways of heritage participation (tangible, intangible, digital, and volunteering), and the usual explanatory variables that have been found to be predictors of life satisfaction. Our results indicate that the chances of being more satisfied with ones' life increase with volunteering activities, with visits to heritage institutions, and with digital engagement. These findings contribute to a better understanding of the multifaceted values of heritage.