Impact of TV Content in social media. Case study: Ecuador

被引：0
|
作者：
Salazar, Geovanna [1 ]
Gonzalez, Veronica [1 ]
Ortiz, Carlos [1 ]
Suing, Abel [1 ]
机构：
[1] Univ Tecn Particular Loja, Dept Ciencias Comunicac, Loja, Ecuador
来源：
2016 11TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI) | 2016年
关键词：
social networks; television; contents; audience;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The rise of social media represents substantial changes in the configuration of television content in Ecuador. In this scenario concerns arise: How social networks are integrated in different types of content? Is the impact achieved at the hearing is similar in television and social media? The investigation seeks to establish through a quantitative methodology, trends in social media in relation to the content classification made by the Communications Law of Ecuador, to determine the impact of contents in television and social networks.
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页数：6
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