Advertisement Rhetoric Versus Not Rhetoric: What Effect On The Mental imagery?

被引：0
|
作者：
Daou, Salma-Ines [1 ]
Karaa, Adel [2 ]
Trabelsi-Zoghlami, Amira [3 ]
机构：
[1] Inst Super Gest, Tunis, Tunisia
[2] Coll Business Adm, Hail, Saudi Arabia
[3] ISCCB, Bizerte, Tunisia
来源：
INNOVATION MANAGEMENT AND EDUCATION EXCELLENCE VISION 2020: FROM REGIONAL DEVELOPMENT SUSTAINABILITY TO GLOBAL ECONOMIC GROWTH, VOLS I - VI | 2016年
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D O I：
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中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
引用
收藏
页码：2438 / 2454
页数：17
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